Under Armour has been making significant strides in sustainability, aiming to reduce its environmental impact through a comprehensive strategy that focuses on three pillars: products, environmental responsibility, and community support. The company has committed to using more recycled and renewable materials, with a goal of reducing single-use plastic packaging by 75% by 2025.

They also aim to implement circular design principles in half of their products by 2027 and have a full circular footwear program by 2030.

Despite these ambitious targets, the brand has faced criticism for slow progress in areas like eco-friendly materials and removing harmful chemicals from its supply chain. However, Under Armour continues to emphasize sustainability as a core component of its long-term strategy, which could enhance its brand appeal and resonate with environmentally conscious consumers.

These efforts could positively impact Under Armour's stock performance, especially as sustainability becomes an increasingly important factor for investors. The company's initiatives not only align with global environmental goals but may also provide a competitive edge in the crowded athletic wear market.